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Trust in Hospitality
One pattern. One fix. Strategies for independent hotels, vacation rentals, and destinations. Join operators and destinations in 74 countries. Free to…
Feb 6
•
Kay Walten
and
Smart Pineapple
3
1
The AI Isn’t Making Things Up. It’s Reading Your OTA Description
This week: where that answer actually comes from.
Feb 17
•
Kay Walten
and
Smart Pineapple
6
1
Destination Sunday: Your Destination Has a Story You’ve Never Read
How AI, Google, and Reddit shape what visitors believe about your town before they arrive.
Feb 15
•
Kay Walten
and
Smart Pineapple
7
2
The Last Five Minutes Are Your Marketing
Marketing makes the promise. The door is where you keep it.
Feb 12
•
Kay Walten
and
Smart Pineapple
4
Your Rate Is a Promise. What Is It Promising?
Your rate sets guest expectations before they read your listing. When price says discount but the description says peak, the gap shows up in reviews.
Feb 10
•
Kay Walten
and
Smart Pineapple
5
1
Most Popular
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Destination Sunday: Why? And The Flip Side of More Tourists = Better Tourism
Aug 17, 2025
•
Kay Walten
and
Smart Pineapple
18
1
4
Destination Sunday: The Flip Side of Posting Daily
Aug 31, 2025
•
Smart Pineapple
and
Kay Walten
17
4
Destination Sunday: Can Great Marketing Fix a Bad Experience?
Oct 19, 2025
•
Kay Walten
and
Smart Pineapple
9
2
We See You
Dec 23, 2025
•
Smart Pineapple
and
Kay Walten
13
Join operators and destination leaders who care about people and place.
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Hosts & Hoteliers
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The AI Isn’t Making Things Up. It’s Reading Your OTA Description
This week: where that answer actually comes from.
Feb 17
•
Kay Walten
and
Smart Pineapple
6
1
Your Rate Is a Promise. What Is It Promising?
Your rate sets guest expectations before they read your listing. When price says discount but the description says peak, the gap shows up in reviews.
Feb 10
•
Kay Walten
and
Smart Pineapple
5
1
No Referrals? Why Guests Don’t Recommend Your Place
Why word-of-mouth breaks before it starts.
Feb 3
•
Kay Walten
and
Smart Pineapple
6
1
2
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The Apology That Costs You the Return Visit
Destination Marketing
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Destination Sunday: Your Destination Has a Story You’ve Never Read
How AI, Google, and Reddit shape what visitors believe about your town before they arrive.
Feb 15
•
Kay Walten
and
Smart Pineapple
7
2
Destination Sunday: Dreaming of making a Best-Of travel list? Think again.
Your destination made a best places to travel list in 2026. Now what? A 48-hour readiness check for DMOs, chambers, and operators before the visitors…
Feb 8
•
Kay Walten
and
Smart Pineapple
7
4
1
Destination Sunday: How Travelers Decide a Destination Is Worth It
How small inconsistencies make travelers hesitate, open another tab, and move on.
Feb 1
•
Kay Walten
and
Smart Pineapple
4
2
2
Destination Sunday: The Places That Feel Like They Were Expecting You
Guests decide how they feel about a destination in the first 15-minutes. Long before check-in, service, or staff. This is what readiness is —and why it…
Jan 25
•
Kay Walten
6
3
2
Recent posts
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The Tuesday Test: How to Run It
Find the gaps between what your listing promises and what guests get on a normal day. Free AI prompts and a step-by-step walkthrough for independent…
Feb 9
•
Kay Walten
and
Smart Pineapple
3
1
Destination Sunday: Dreaming of making a Best-Of travel list? Think again.
Your destination made a best places to travel list in 2026. Now what? A 48-hour readiness check for DMOs, chambers, and operators before the visitors…
Feb 8
•
Kay Walten
and
Smart Pineapple
7
4
1
AI Doesn't Create Demand, It Stops It from Slipping Away
My Mint Pillow interview on how independent hotels can use AI with intention
Feb 7
•
Kay Walten
4
1
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