You agree to the terms of service below, and the Terms of Use for Substack, the technology provider.
Terms of Use & Disclaimer
Why This Exists
This Substack exists to help smart operators think more clearly in a noisy, oversold industry. These terms aren’t here to scare you off. They’re here to set expectations so the work can stay honest, useful, and sustainable.
What This Is (and Isn’t)
All content published by Pineapple Innovate Inc. on this Substack—including articles, worksheets, prompts, frameworks, templates, commentary, and downloads—is provided for educational and informational purposes only.
It is not legal advice.
It is not financial or tax advice.
It is not professional consulting or a guarantee of outcomes.
This is perspective, pattern recognition, and experience shared openly. What you do with it is your decision.
No Promises. No Guarantees.
Hospitality, tourism, and marketing involve uncertainty. Markets shift. Platforms change. Guests behave like humans.
We share strategies and frameworks grounded in real-world experience, but results are never guaranteed. Any examples or scenarios are illustrative, not predictive.
If someone promises certainty in this industry, they’re selling something else.
Your Responsibility
By accessing or using this Substack, you agree that:
You are responsible for your decisions, actions, and outcomes
You will adapt ideas to your own business, market, location, and constraints
You understand that implementation always carries risk
If you need legal, financial, or technical certainty, consult a qualified professional. This Substack does not replace that role.
Intellectual Property & Use
All content published by Pineapple Innovate Inc., unless otherwise stated, is protected intellectual property.
You may:
Read, reference, and apply the content for personal learning or internal business use
You may not:
Republish, resell, or redistribute the content
Present the work as your own
Use it in paid trainings, consulting offers, or derivative products
Feed it into AI training datasets, automation systems, or commercial models
If you want permission to use the work in a broader or commercial way, ask first.
AI-Related Content
Some materials reference or involve artificial intelligence tools. AI outputs are probabilistic and require human judgment, review, and editing.
Pineapple Innovate Inc. is not responsible for errors, omissions, or consequences resulting from unreviewed or misused AI-generated content.
Limitation of Liability
To the fullest extent permitted by law, Pineapple Innovate Inc. is not liable for any direct, indirect, incidental, or consequential damages arising from the use—or inability to use—this Substack or its materials.
You read it. You decide. You own the outcome.
Changes
These terms may be updated as the business evolves. Continued use of this Substack means you accept the current version.
Contact
Questions about these terms can be directed to:
kay@smartpineapple.ai
This work offers perspective, not promises. Implementation is your call.
© 2026 Smart Pineapple is a brand of Pineapple Innovate Inc. All rights reserved.

