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Trust in Hospitality
One pattern. One fix. Strategies for independent hotels, vacation rentals, and destinations. Join businesses and destinations in 76 countries.
Feb 6
•
Kay Walten
and
Smart Pineapple
3
1
When Guests Leave Your Site for OTAs
Guests don’t leave your site because you’re more expensive. They leave at the exact moment don't safe. Fix that moment in under 5 minutes, keep more…
Mar 17
•
Kay Walten
5
2
1
Voices from the Field
Selected voices sharing experience from across hospitality and tourism.
Mar 16
•
Smart Pineapple
and
Kay Walten
4
1
1
What Happens When Visitors Don’t Understand the Place They’re Visiting
Visitors aren’t always the problem. Misunderstanding is. Field notes from Greenland on what happens when you explain the place before you hand people…
Mar 14
•
Kay Walten
2
2
Why Guests Arrive Confused (And How to Fix It in 5 Minutes)
Most guest problems begin before check-in. Look at your last 10 guest messages, and you’ll see why.
Mar 11
•
Kay Walten
and
Smart Pineapple
9
2
5
For independent hotels, vacation rentals, and destinations trying to make hospitality & tourism work better.
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Hotels and Rentals
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When Guests Leave Your Site for OTAs
Guests don’t leave your site because you’re more expensive. They leave at the exact moment don't safe. Fix that moment in under 5 minutes, keep more…
Mar 17
•
Kay Walten
5
2
1
Why Guests Arrive Confused (And How to Fix It in 5 Minutes)
Most guest problems begin before check-in. Look at your last 10 guest messages, and you’ll see why.
Mar 11
•
Kay Walten
and
Smart Pineapple
9
2
5
Not All Returning Guests Are Equal
History is not a discount code. Not all returning guests strengthen your business.
Mar 3
•
Kay Walten
and
Smart Pineapple
9
4
Why Your Hotel Might Be Hard for AI to Find
AI tools don't read your story. They check your facts. Here's what to fix first.
Feb 26
•
Kay Walten
and
Smart Pineapple
7
1
3
Destination Marketing
View all
Destination Sunday: Why Repeat Visitors Matter
Not the most recommended. Just the most returned to. Most destinations track arrivals. Ask how many came back and… crickets.
Mar 1
•
Kay Walten
and
Smart Pineapple
12
5
1
Destination Sunday: The Hardest Part of a Trip Is Usually the Part Nobody Owns
The parts of a trip that confuse visitors usually aren't anyone's job. Not the hotel. Not the tourism board. Not the city. It's costing your…
Feb 22
•
Kay Walten
and
Smart Pineapple
9
1
1
Destination Sunday: Your Destination Has a Story You’ve Never Read
How AI, Google, and Reddit shape what visitors believe about your town before they arrive.
Feb 15
•
Kay Walten
and
Smart Pineapple
7
2
Destination Sunday: Dreaming of making a Best-Of travel list? Think again.
Your destination made a best places to travel list in 2026. Now what? A 48-hour readiness check for DMOs, chambers, and operators before the visitors…
Feb 8
•
Kay Walten
and
Smart Pineapple
7
4
1
Top posts
Destination Sunday: Why? And The Flip Side of More Tourists = Better Tourism
Aug 17, 2025
•
Kay Walten
and
Smart Pineapple
19
1
4
Destination Sunday: The Flip Side of Posting Daily
Aug 31, 2025
•
Smart Pineapple
and
Kay Walten
17
4
Destination Sunday: Maybe Tourists Aren’t the Problem
Mar 8
•
Kay Walten
and
Smart Pineapple
15
3
Destination Sunday: Can Great Marketing Fix a Bad Experience?
Oct 19, 2025
•
Kay Walten
and
Smart Pineapple
9
3
Resource Vault
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The Tuesday Test: How to Run It
Find the gaps between what your listing promises and what guests get on a normal day. Free AI prompts and a step-by-step walkthrough for independent…
Feb 9
•
Kay Walten
and
Smart Pineapple
3
1
Turn Guest Reviews Into Referrals
A 20-minute check to see if guests can actually recommend you
Feb 5
•
Kay Walten
and
Smart Pineapple
6
2
1
AI Prompts for Destination Listing Consistency
A free guide. Ten minutes per business, for towns like yours.
Feb 2
•
Kay Walten
and
Smart Pineapple
4
1
1
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Field Notes
View all
What Happens When Visitors Don’t Understand the Place They’re Visiting
Visitors aren’t always the problem. Misunderstanding is. Field notes from Greenland on what happens when you explain the place before you hand people…
Mar 14
•
Kay Walten
2
2
Why Your Hotel Might Be Hard for AI to Find
AI tools don't read your story. They check your facts. Here's what to fix first.
Feb 26
•
Kay Walten
and
Smart Pineapple
7
1
3
Tulum: When the Experience Stops Matching What’s Sold
When the Experience Stops Matching What’s Sold
Jan 17
•
Kay Walten
8
12
1
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