Trust in Hospitality by Smart Pineapple

Trust in Hospitality by Smart Pineapple

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The AI Isn’t Making Things Up. It’s Reading Your OTA Description
This week: where that answer actually comes from.
Feb 17 • Kay Walten and Smart Pineapple
Destination Sunday: Your Destination Has a Story You’ve Never Read
How AI, Google, and Reddit shape what visitors believe about your town before they arrive.
Feb 15 • Kay Walten and Smart Pineapple
The Last Five Minutes Are Your Marketing
Marketing makes the promise. The door is where you keep it.
Feb 12 • Kay Walten and Smart Pineapple
Your Rate Is a Promise. What Is It Promising?
Your rate sets guest expectations before they read your listing. When price says discount but the description says peak, the gap shows up in reviews.
Feb 10 • Kay Walten and Smart Pineapple
The Tuesday Test: How to Run It
Find the gaps between what your listing promises and what guests get on a normal day. Free AI prompts and a step-by-step walkthrough for independent…
Feb 9 • Kay Walten and Smart Pineapple
Destination Sunday: Dreaming of making a Best-Of travel list? Think again.
Your destination made a best places to travel list in 2026. Now what? A 48-hour readiness check for DMOs, chambers, and operators before the visitors…
Feb 8 • Kay Walten and Smart Pineapple
AI Doesn't Create Demand, It Stops It from Slipping Away
My Mint Pillow interview on how independent hotels can use AI with intention
Feb 7 • Kay Walten
Trust in Hospitality
One pattern. One fix. Strategies for independent hotels, vacation rentals, and destinations. Join operators and destinations in 74 countries. Free to…
Feb 6 • Kay Walten and Smart Pineapple
Turn Guest Reviews Into Referrals
A 20-minute check to see if guests can actually recommend you
Feb 5 • Kay Walten and Smart Pineapple
No Referrals? Why Guests Don’t Recommend Your Place
Why word-of-mouth breaks before it starts.
Feb 3 • Kay Walten and Smart Pineapple
AI Prompts for Destination Listing Consistency
A free guide. Ten minutes per business, for towns like yours.
Feb 2 • Kay Walten and Smart Pineapple
Destination Sunday: How Travelers Decide a Destination Is Worth It
How small inconsistencies make travelers hesitate, open another tab, and move on.
Feb 1 • Kay Walten and Smart Pineapple
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