6 Comments
User's avatar
RhinoIsland Media's avatar

Great insight! Just before the Zuck bought IG we discovered it was a great tool for advertising hospitality. But this does in fact take it to a whole new level for professional business content.

Yes, I know what you thinking, or should be: Does it matter in the face of generative AI? Yes! Very much so. Thx for sharing.

Expand full comment
Kay Walten's avatar

Absolutely agree—Instagram has always had visual power, but this shift toward labeling professional content could be a big credibility boost for hospitality brands that actually put care into what they post. And yes, generative AI only makes it more important to show intentional, branded work. The human touch, backed by strategy, still stands out. Appreciate your comment!

Expand full comment
RhinoIsland Media's avatar

Have you used Veo 3 to create anything? I really hate to LYAT (learn yet another tool).

Expand full comment
Kay Walten's avatar

I have not tried Veo 3. I’m putting time into HeyGen which I think it will meet our needs.

Expand full comment
RhinoIsland Media's avatar

I had not heard of it, and now I know why: I am seeking lifelike video:

"Tell me you are doing avatar based video without saying so..." {grin}

https://grok.com/share/bGVnYWN5_f91ae4f0-ae9e-4da8-8a26-7df1bdfced98

Expand full comment
Kay Walten's avatar

To produce educational content

Expand full comment