Your Instagram Posts Will Soon Show Up in Google—Are You Ready?
Instagram content will be indexed by Google starting July 10. Here's how to make your posts work harder—for visibility and bookings.
Your Instagram Posts Will Soon Show Up in Google—Here’s What That Means for You
Starting July 10, 2025, your Instagram content—including reels, captions, alt text, and hashtags—will begin appearing in Google search results. Even people who don’t follow you (or aren’t logged into Instagram) will be able to find your content through search.
That means your next post could show up when someone searches for:
“pet-friendly cabin in Vermont”
“boutique hotel in Lisbon”
“snorkeling rental in Akumal”
Suddenly, Instagram isn’t just for likes. It’s a searchable content channel—and that changes how you should think about what (and how) you post.
7 Ways to Make Your Instagram Work Harder
1. Write Captions with Keywords in Mind
Use terms your guests search for. Think:
“oceanfront rental in Cape Cod”
“family-friendly stay in the Berkshires”
Put those phrases in your captions, alt text, and hashtags. And make sure your posts are public if you want them indexed.
2. Be Specific and Strategic with Hashtags
Use tags that match what your guests are Googling—not just what’s trending on the app.
Examples: #RivieraMayaRetreat, #MaineCabinRental, #LisbonRooftopHotel
3. Use Subtitles and Captions in Reels
Google can’t “watch” your video—but it can crawl your text. Add on-screen context to help with discoverability.
4. Treat Posts Like Mini Landing Pages
Include a hook, a feature, and a soft call to action. And make sure your bio link sends people somewhere useful—like your booking site or guest welcome page.
5. Review What’s Already Out There
Once your content is indexed by Google, deleting it from Instagram doesn’t make it disappear. Review old posts. Refresh or remove anything off-brand.
6. Support Great Posts with Great Pages
If your post highlights something unique—like your outdoor showers, kayak rentals, or wine tastings—link it to a blog or landing page for SEO boost.
7. Be Intentional About Privacy
Not every post should go public. Adjust your Instagram settings or post privacy if you want to keep something off search engines.
You Don’t Have to Do It All Manually
Optimizing your Instagram for search might sound like a lot, but AI can help:
Generate captions based on SEO keywords
Suggest hashtags guests are likely to search
Write alt text for images
Summarize your reels into caption-ready content
Audit old posts quickly
Brainstorm blog topics tied to your feed
Download a cheatsheet to optimize instagram posts with the help of AI. (🤫 its free)
💬 Final Thought
This isn’t just a new feature. It’s a new opportunity.
Your Instagram feed is now part of your discoverability strategy.
Make your next post count—for search, for guests, and for bookings.
Great insight! Just before the Zuck bought IG we discovered it was a great tool for advertising hospitality. But this does in fact take it to a whole new level for professional business content.
Yes, I know what you thinking, or should be: Does it matter in the face of generative AI? Yes! Very much so. Thx for sharing.