Most hosts are stuck in OTA limbo, refreshing the app, waiting for bookings to trickle in.
But your next booking? It could come from Google.
Not a scroll. Not an algorithm.
Here’s the play:
A single blog post can build trust before a guest ever clicks “Book Now.” And no, you don’t need to be a writer, you just need to know your guests.
Why Blogging Still Works
Think blogging is outdated? It’s not. It’s your unfair advantage.
44% of travelers start with Google, not Airbnb or Vrbo
If your post answers their question before they hit a booking site, you’ve already won
Visibility now, commission-free later
What One Post Can Do
A blog isn’t just a story dump, it’s a marketing engine.
Drives traffic from Google
Fuels your social media
Powers your newsletter
Boosts your SEO
Builds guest trust that actually converts
Not Sure What to Write? Try:
“Top 5 Dog-Friendly Restaurants in Town”
“What to Pack for a Last-Minute Mountain Escape”
A guest story or behind-the-scenes peek at your hosting journey
Each one builds trust, improves visibility, and becomes a week’s worth of content for Instagram, email, and maybe even your next podcast episode.
The ROI Math
Blogging is a long game with compounding results. Hosts who blog regularly get more direct bookings, higher rankings, and better loyalty. Skip just two OTA commissions and your blog has paid for itself.
Bottom line: Work once. Use it five times. No fluff. No fees. Just traction.
Share this post