Most bookings aren’t lost because of price.
Or photos.
Or amenities.
They’re lost in the inbox.
Not because replies are slow.
But because they don’t feel safe to say yes.
Your inbox is not admin.
It’s trust.
A hotel group in Sri Lanka changed nothing about their rooms, location, or price.
They only changed how they replied.
Guests stopped escalating.
Repeat stays increased.
Reviews began mentioning how safe and taken care of people felt.
Not louder marketing.
Quieter standards.
A single test:
Before you hit send, ask:
“Does this feel like I’m hosting… or protecting myself?”
Guests don’t ghost bad properties.
They ghost unsafe feelings.
🎧 The full episode sits above for anyone who wants to go deeper.
