Not the most recommended. Just the most returned to. Most destinations track arrivals. Ask how many came back and… crickets.
Having guests return is such a boon, a feel good moment. It means somehow you're doing something right!
It can be so easy to do, and alot cheaper than google ads!
We measure acquisition because it’s easy. Covers, clicks, bookings.
But the highest-margin guest is the one who comes back.
If you don’t know what % of last month’s covers were repeat, you’re likely paying to replace people who already trusted you.
That’s not growth. That’s churn.
I’ve always found repeat guests to be the most valuable - they’re the ones referring to others and are true ambassadors of the properties they love!
Too many times, return guests are overlooked, and they are, as you pointed out, Emily, the true ambassadors and always have been. Long before "ambassadors" was a thing.
Having guests return is such a boon, a feel good moment. It means somehow you're doing something right!
It can be so easy to do, and alot cheaper than google ads!
We measure acquisition because it’s easy. Covers, clicks, bookings.
But the highest-margin guest is the one who comes back.
If you don’t know what % of last month’s covers were repeat, you’re likely paying to replace people who already trusted you.
That’s not growth. That’s churn.
I’ve always found repeat guests to be the most valuable - they’re the ones referring to others and are true ambassadors of the properties they love!
Too many times, return guests are overlooked, and they are, as you pointed out, Emily, the true ambassadors and always have been. Long before "ambassadors" was a thing.