Your Guests Already Told You What They Want (AI Just Helps You Listen)
Turn 10 reviews into your next three unforgettable and profitable guest experiences.
“We loved sitting on the deck at sunset.”
That one line in a review is worth more than any designer matchbook.
Last month I watched a host spend $600 on fancy olive oil, branded matches, and a coffee-table book about Scandinavian architecture.
Meanwhile, every review said the same thing:
“We loved sitting on the deck at sunset.”
The answer was right there. They just couldn’t see the pattern.
What Reviews Really Are
Guest reviews are not just feedback.
They are demand signals hiding in plain sight.
When you analyze them, they reveal what guests actually felt and what they will gladly pay to feel again.
According to Expedia Group’s 2025 Traveler Value Index,
84 percent of travelers say “memorable experiences” matter more than physical amenities when choosing where to stay.
That is exactly what AI helps you uncover.
Step 1: Gather Real Guest Language
Copy your 10 to 15 most recent reviews.
Look for words describing moments or emotions such as
“morning coffee,” “quiet evenings,” or “friendly staff.”
Then paste them into your AI tool and run this prompt:
Here’s the prompt:
Act as a hospitality insights researcher.
Analyze these guest reviews and identify recurring emotional themes in 5 words or fewer (for example: peace, connection, discovery).
Create a table:
Feeling | % of Reviews | Guest Quote | $40 Idea | Setup Time | Why It Fits
AI will surface the feelings your guests mention most often and show you what really drives their five-star moments.
Step 2: Create One Low-Cost Experience
Pick one repeating emotion.
Ask AI to turn it into a small, testable idea that requires no new build and costs under $40.
Below are three real examples you can model.
(Insert your screenshots here for the mountain cabin, urban boutique, and coastal rental examples.)
Each table shows how different property types turn emotional themes into revenue-ready experiences.
Mountain Cabin Example: Guests valued tranquility, connection, and nature immersion. Each idea cost less than $30 and took under 10 minutes to set up.”
Urban Boutique Hotel Example: Themes centered on inspiration, belonging, and recharge. Guests responded to creative, personal touches rather than high-cost upgrades.
Coastal Vacation Rental Example: Freedom, togetherness, and discovery appeared most often. Simple rituals like sunset snacks and barefoot baskets became highlights.
Each table shows how different property types turn emotional themes into revenue-ready experiences.
Step 3: Test It for 7 Days
Add your new experience as an add-on in your booking engine or OTA listing.
Then tell guests about it once with a simple message.
“We’re trying something new this week for early risers.”
Track responses for seven days.
Mini Metric:
5 percent attach rate or higher equals proven demand
Less than 5 percent means adjust description, price, or timing and test again
After seven days, ask AI:
Analyze this 7-day sales data.
Summarize what worked, what didn’t,
and suggest 2 tweaks to improve uptake.
Why This Works
AI spots emotional patterns your brain cannot.
Low-cost tests prove demand before upgrades.
Attach-rate data turns feelings into facts.
According to the HVS 2025 U.S. Hotel Development Cost Survey,
guest-experience ROI projects outperform new-build amenities by 22 percent within 12 months.
Small, thoughtful touches consistently beat expensive renovations.
Step 4: Reflect and Repeat
Every quarter, rerun this workflow.
Watch which emotions rise or fade with the seasons:
“cozy” in winter, “sunset” in summer.
Let real data, not assumptions, guide your next investment.
👉 Download a free Review to Experience Worksheet.
The Real Win
You are not guessing anymore.
You are listening, testing, and scaling what your guests already love.
Run the prompt. Pick one idea. Test it this week.
Then tell me what happens. Your story might become next week’s case study.
P.S.
Join the AI for Hospitality & Tourism Community to share your 7-day results and see how others are using this workflow.
Or reply “AUDIT” if you would like Smart Pineapple to review your reviews and design a personalized Review-to-Experience Plan for your property.