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Rainbow Roxy's avatar

Wow, the part about 'memory architecture' really stood out to me, it's such a brilliant model for how our brians proces information and make complex choices. This explains so much about human-computer interaction, not just travel bookings, it's all about reducing the cognitive load!

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Kay Walten's avatar

Totally. Our brains don’t want more options, they want fewer decisions to regret. Memory architecture is really just digital hospitality: make the path feel familiar and safe so the brain can relax and choose.

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