Stars, Snarks, and AI Surviving Your Reviews Without Losing It
Big Hotel Lessons, Small Property Wins
Mastering Review Management (with a Little AI Help!)
I was reading “Why Review Management is Essential for Hotel Growth” and thought—why should big hotels have all the fun? Here’s how you can turn those same strategies into real wins for your small property—without extra stress (and with a little AI help).
What Big Hotels Do—And How You Can Too (Easily!)
💬 Ask for Reviews (Make It Easy!)
Big hotels automate—so can you.
✅ AI Tip: Use ChatGPT or Gemini to draft friendly follow-ups. Schedule with free tools like Mailchimp or Google Workspace.
✍️ Respond to Every Review
This is free marketing—use it!
✅ AI Tip: Copy the review into ChatGPT and ask for a thoughtful response. Create quick templates for faster replies.
📈 Find the Trends
Guest feedback is a goldmine.
✅ AI Tip: Paste recent reviews into Claude or Perplexity and ask: “What themes or recurring feedback do you see?”
📣 Turn Reviews into Marketing
Your happy guests already wrote your next post.
✅ AI Tip: Use ChatGPT or Canva Magic Write to turn reviews into social posts, website blurbs, or email content.
🗂️ Keep Listings Fresh
Outdated listings lose bookings.
✅ AI Tip: Ask AI: “Rewrite this listing to attract [families/remote workers/romantic getaways] visiting [Your Town].”
Quick Action Plan (With AI Doing the Heavy Lifting):
✉️ Send post-stay follow-ups—AI writes them, you automate them.
📢 Respond to reviews faster—AI drafts, you personalize.
📊 Find hidden trends—AI summarizes the feedback.
🌟 Promote effortlessly—AI turns reviews into marketing content.
🏡 Keep listings sharp—AI suggests updates to stay competitive.
Bottom Line:
You don’t need a big team or budget to build trust and boost bookings. With small steps and smart tools, you’ll manage reviews like a pro—and free up time to do what you really love.