Reviews Into Action

How AI Can Help You Fix Recurring Issues

I just came across something in my email today that could be super useful for anyone managing short-term rentals. Hostaway now has this 𝗔𝗜 𝗥𝗲𝘃𝗶𝗲𝘄 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 feature that scans guest reviews and spots any recurring issues. So, when you can see what guests are always talking about, you can fix things before they become bigger problems.

𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 is a tool that uses AI to analyze text and determine the emotional tone behind it. It’s like a way for machines to "read between the lines" of guest reviews or comments and figure out how people feel—whether they’re happy, frustrated, or neutral.

For example, if a guest writes "The room was clean but the staff didn’t seem very friendly," sentiment analysis would pick up on the negative sentiment about the staff, even though the review also mentioned something positive. It doesn’t just focus on individual words, it looks at the context and overall feeling.

The beauty of sentiment analysis is that it can handle lots of reviews at once and automatically sort them into categories like "positive," "negative," or "neutral." This helps property managers quickly see patterns in guest feedback and understand which areas need attention—whether it’s the cleanliness, service, or amenities.

By automating this process, you can get a clearer view of what’s going well and what needs improvement without having to manually go through every single review.

Here’s how it can help:

• Happier guests: When you catch complaints early, you can sort them out right away.

• Spot trends: You’ll notice any patterns in feedback, so you know exactly where to focus your attention.

• Smarter decisions: With all that guest feedback, you can make better calls on how to improve.

• It’s a straightforward way to turn feedback into action and make your property stand out