Experience Design Prompts for Hospitality and Tourism
Use these prompts to design one clear, bookable experience using local people, culture, or nature.
How to Use This Resource
This resource is meant to be used in pieces, not absorbed all at once.
You do not need more programming, more partners, or more complexity. You need one clear experience that fits your operation, your season, and your guests. Start with one idea. Run one prompt. Test one experience. Pay attention to what changes in guest behavior, questions, and conversations.
When something works, you refine it. When it does not, you stop. This resource exists to reduce second-guessing, not create more decisions.
This is not about scale. It is about clarity.
How to Use This Resource
This resource is meant to be used in pieces, not absorbed all at once.
You do not need more programming, more partners, or more complexity. You need one clear experience that fits your operation, your season, and your guests. Start with one idea. Run one prompt. Test one experience. Pay attention to what changes in guest behavior, questions, and conversations.
When something works, you refine it. When it does not, you stop. This resource exists to reduce second-guessing, not create more decisions.
This is not about scale. It is about clarity.
The Experience Revolution: AI Prompts That Turn Local Culture Into Premium Revenue
Most guests do not follow recommendations.
They nod. They say “sounds great.” Then they do something else.
Not because the recommendation was wrong.
Because it was easy to ignore.
A list of things to do does not help a guest decide what matters when time is tight, energy is low, and everything competes for attention. That is why so many local tips go unused. Informative, but not memorable.
In 2024, The Heritage Inn noticed guests were not acting on recommendations. The team stopped recommending and started designing.
They worked with a local artisan to create a small, scheduled pottery experience. It was not louder. It was not bigger. It was clearer. Guests understood what it was and why it was only available there.
It booked. It showed up in reviews.
Generic activities are the new discounts.
Guests may enjoy them. They rarely remember them. Experiences that feel local, intentional, and hard to replicate change what guests are willing to pay for and talk about.
Why Experience Design Changes Revenue Behavior
When experiences are designed rather than suggested, three shifts appear:
Guests engage because access feels intentional
Reviews become more specific and personal
Properties and places stop blending together
The advantage is not the activity. It is how the experience is framed, limited, and delivered.
Many operators hesitate here. They worry this adds work, staffing strain, or risk. The opposite tends to be true. Clear experiences reduce questions, reduce uncertainty, and give guests something concrete to choose.
Start Small, Design for Depth
Experience design works when it stays focused. This is not about adding events, filling calendars, or creating constant activity. It is about designing one experience that fits your staffing reality, your partners, and your season.
Start with something you can run occasionally. Limit group size. Work with people already in your ecosystem. Depth creates value faster than scale for small and medium-sized operations.
The AI Experience Architect Framework
This framework exists to move from idea to execution without guesswork.
Step 1: Choose Your Property or Place Type
Select the prompt that matches how you operate.
Step 2: Feed the AI
Fill in the details that reflect your location, partners, and guest type.
Step 3: Execute
Turn the output into something guests can access and understand.
AI Prompts to Spark Premium Experiences
For Hoteliers: The Cultural Revenue Generator
You are an experience designer and revenue strategist for [Hotel Name], a [X-room hotel] in [Location].
Design three premium guest experience packages that use local people, culture, or nature. For each package, include:
A partner type and why they add value
An access element guests cannot book on their own
A short story hook for marketing, no more than two sentences
Group size limits and frequency
Tiered pricing suggestions with rationale
A staffing outline with department, hours, and training
A 30-day launch plan with a feedback loop
An estimated operational impact such as guest satisfaction or repeat interest
Format the output as a table.For Vacation Rental Operators: The Intimate Experience Engine
You are an experience designer and revenue strategist for [Property Name], a [X-bedroom vacation rental] in [Location].
Design two to three guest experiences using local people, culture, or nature. For each experience, include:
A partner type and why they add value
An access element such as private or hands-on participation
A short story hook for marketing, no more than two sentences
Group size limit and frequency
An add-on price with a simple margin estimate
A first-contact script for the partner
Two guest feedback questions
The ideal guest persona
One way to test demand
Format the output as a bulleted list.From Generic to Bookable
Before: Visit the local farmers market
Guest value: Familiar
Revenue impact: None
After: Dawn Harvest Journey
Private pre-market access with a third-generation farmer, a cooking session using the harvest, and take-home preserves.
Guest value: Access and participation
Before: Try the wine bar downtown
Guest value: Interchangeable
Revenue impact: None
After: Vintner’s Secret
After-hours cellar tasting with the winemaker, blend creation, and a private-label bottle.
Guest value: Context and connection
A One-Week Micro-Test
This is what starting small looks like.
Partner: Local beekeeper within fifteen minutes
Guest Group: Two couples staying midweek
Experience: Evening apiary walk and honey tasting
Guided walk and explanation of local ecology
Short tasting
One take-home jar per couple
How it is tested:
Offered only to guests already booked that week
Mentioned once before arrival and once on site
What to observe:
Do guests say yes or ask follow-up questions
Does it appear in conversation or reviews
Does staff feel supported rather than stretched
This provides enough signal to decide what comes next.
Why Guests Pay More for Experiences Like This
Generic activities say “this is what everyone does.”
Curated experiences say “this is what happens here.”
That difference turns a transaction into a remembered stay.
What Changes When You Start Experience Engineering
Guest spend increases because choices feel clear
Stays lengthen to make room for experiences
Reviews describe moments rather than amenities
These outcomes build over time and support pricing confidence.
For Destinations and Chambers
This framework applies, but the role changes.
Destinations and chambers do not need to run experiences. Their value comes from creating access and clarity. When you move away from long lists and help partners package what already exists, visitors understand the place faster and businesses align more easily.
The results show up as:
Clearer destination identity across businesses
Better dispersal of visitor spend
Longer stays built around experiences
Fewer “what should we do” moments for visitors and front-line staff
When every business promotes itself, the destination stays fragmented. Experience design becomes a coordination tool, not a product.
Essential Resources for Experience Design
Research and Discovery
Atlas Obscura
Local tourism boards
Historical societies
Market Signals
GetYourGuide
Viator
Execution
FareHarbor
Rezdy
Quick Start Checklist
Week One
Identify one partner and one experience concept.
Week Two
Run the prompt and draft a clear description.
Week Three
Offer it to existing guests.
Week Four
Observe responses and adjust or stop.
The future belongs to properties and places that provide more than beds or lists.
They provide stories guests recognize as their own.