💬 Do I really need dynamic pricing?

Someone DM’d me last week with that exact question.

And honestly, I get it. When you run a small place—whether it’s a vacation rental, a few cabins, or a boutique inn—it’s easy to assume dynamic pricing is just for the big brands.

So I figured it’s worth breaking down in plain language. Here’s the short version: Dynamic pricing with AI isn’t just doable for small operators—it actually makes your life easier.

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What is dynamic pricing (and do you need AI to do it)?

Dynamic pricing just means your rates adjust automatically based on things like:

• Seasonality

• Local demand (like an event in town)

• What your competitors are charging

• How many nights are still open

When you add AI to that mix, the system learns your property and starts making smarter price suggestions—without you living in spreadsheets.

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So how do small properties even use this?

You don’t need to be techy, and you don’t need a big team.

Here’s what most people in our community are doing:

• Trying PriceLabs or Wheelhouse. These tools connect to your Airbnb or Vrbo account. You set your boundaries (like “don’t ever go below $110”), and it takes it from there.

• Checking your dashboard once a week. You’ll see what’s happening locally, how your pricing compares, and where you might adjust.

• Letting the AI do the daily work. It tweaks prices so you don’t have to—and learns over time based on your bookings.

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“But what if I don’t even know where to start?”

Start small:

1. Look up similar listings in your area.

2. Write down their average weekday and weekend prices.

3. Set a high and low price for yourself.

4. Sign up for a free trial of one tool and connect your listing.

The tools walk you through it. Truly.

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What I’ve seen from others using AI pricing

Most people I talk to who stick with it see more bookings and better revenue over time. A few even mentioned it helped them stop undercharging on holidays or high-demand weekends because they had no idea how much they were leaving on the table.

And no—this doesn’t mean giving up control. You still decide the rules. The AI just helps you stop guessing.

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Let me know in the thread if you’re using anything for pricing—or if you’re still doing it manually and wondering about making the switch. 👇