You don’t need a bigger budget — you need better neighbors.The destinations winning right now? They stopped marketing alone.Destination Sunday dives in.
This is terrific advice and I've never understood the reticence or the lethargy to doing this.
Of course all businesses are not financially equal but each business in tourism especially, relies on one another.
No point in staying in a hotel if there's nothing to do nearby.
Bringing people to a town requires a purpose and OK it takes a bit of effort but put together a package of options which encourages visitors and everyone benefits.
IMO it's one of the most obvious marketing ploys there is.
This is terrific advice and I've never understood the reticence or the lethargy to doing this.
Of course all businesses are not financially equal but each business in tourism especially, relies on one another.
No point in staying in a hotel if there's nothing to do nearby.
Bringing people to a town requires a purpose and OK it takes a bit of effort but put together a package of options which encourages visitors and everyone benefits.
IMO it's one of the most obvious marketing ploys there is.
Martin, thank you so much for your comment. Yes it takes work but it pays off in the long run.