Here’s the blunt truth: guests don’t save a dime. You lose margin. And unless you build your own direct booking system, it won’t stop at 15.
In this episode of Seen Booked Sane, I break down:
✔️ How Airbnb’s new 15.5% fee structure really works ✔️ The long-term cost (spoiler: $40K over 5 years on $50K annual bookings) ✔️ Why Airbnb isn’t your business — it’s just a channel ✔️ 3 big myths about direct bookings (and the smarter play instead) ✔️ How AI makes “going direct” easier than ever
💡 Plus: I built something to help. The Smart Pineapple Direct Booking Power Pack is my free bundle with templates, strategies, and AI shortcuts to protect your revenue and build guest loyalty.
👉 Grab your free Power Pack here
Because here’s the truth:
Airbnb owns the channel.
You own the guest.
And when you do? That 15.5% fee doesn’t touch you anymore.
