A New Chapter in Regional Tourism Collaboration

Big news from Smart Pineapple—one that reflects where we’re headed, not just where we’ve been.

Exciting news from Smart Pineapple!

We’ve recently partnered with Blueview Productions and New England Outdoors Media in a consulting engagement that reflects exactly what we love doing: helping destinations grow through smart strategy, compelling storytelling, and hospitality-driven marketing.

As part of this collaboration, I’m stepping into a new role as Director of Destination Partnerships for Blueview—a strategic position where I’ll work directly with tourism leaders and DMOs across New England to boost regional visibility and drive visitation.

This role fits seamlessly into what we do at Smart Pineapple. It’s not a shift in direction—it’s a deepening of purpose.

What this means

Blueview is known for producing the New England Outdoors television block airing weekly on NBC Sports Boston, as well as destination-driven platforms like ExploreNewEngland.tv, NewEnglandBoating.com, and NortheastExplorer.com. Their focus on outdoor travel, local stories, and regional pride makes them a perfect match for Smart Pineapple’s values and expertise.

Through this engagement, I’ll be helping shape regional tourism campaigns, build strategic partnerships, and connect media with on-the-ground impact.

And yes—Smart Pineapple is still at the heart of it all

For my clients, collaborators, and community: Smart Pineapple isn’t going anywhere. This new consulting role is an extension of the work we already do—offering fresh insight and even more opportunities to share what’s working in real time.

If you’re part of a tourism board or local destination and want to grow smarter, more sustainably, let’s chat. And if you’re part of the Smart Pineapple community, expect more behind-the-scenes takeaways from this new chapter in regional tourism strategy.

Excited to see what we build together,
Kay Walten
Founder, Smart Pineapple
Director of Destination Partnerships, Blueview Productions
📧 kay@blueviewproductions.com | 📞 936-697-6622