The 10-Minute Fix That Increases Bookings
The most valuable 10 minutes you’ll spend on your property this quarter.
Set Yourself Up for a Win (Assign + Repeat)
Before you start:
Assign one person (owner, manager, or front desk lead) to run this audit.
Repeat monthly — or anytime you update photos, rates, amenities, or policies.
Quarterly:
The manager/owner should run the full audit to catch drift, missed edits, or staff turnover changes.
A 10-minute habit beats a one-time cleanup.
Your Guest Doesn’t Want a Surprise. They Want the Truth.
Not the fun surprises, like warm cookies, an early check-in, or a better room view.
The bad surprises:
Conflicting photos
Different room names
Old promos still floating online
Rates that don’t match anywhere
These aren’t small problems.
They’re booking-killers.
Guests cross-check everything.
Not because they don’t trust you. Because the internet trained them to verify.
Every inconsistency creates doubt.
Doubt kills decisions.
And decisions make bookings.
Here’s your fix: fast, clear, and proven.
Your 10-Minute Booking Boost Checklist
This is fast, clear, and designed for action.
🔴 Fix These First (They Move Bookings Fast)
Step 1: Find ALL Live Listings (1 minute)
Everything that appears is part of your brand.
Check:
Website
Google Business Profile
Airbnb / VRBO / Booking.com
Duplicate OTA listings
Auto-created Facebook / TripAdvisor pages
Old booking partners still scraping your data
Rule:
If it’s live, it must match.
Important:
Recheck OTA listings 24–48 hours after edits — some platforms delay updates.
If you can’t update something:
Escalate it to your PMS/channel manager provider or OTA support team.
(Some fields are locked or sync-controlled.)
Step 2: Photo Consistency (2 minutes)
Photos create expectations.
Mismatched photos break them.
Look for:
Old décor
Outdated bedding
Amenities that no longer exist
Pre-renovation shots
Seasonal images
Different photo sequences across platforms
Binary test:
If it doesn’t look like this today → delete it.
If it looks different anywhere → update it.
Check mobile — platforms often show different image sets on phones.
Step 3: Room Names + Amenity Language (2 minutes)
This is the #1 cause of “not what we expected.”
Match word-for-word across all channels.
Fix common mismatches:
“Ocean View” vs “Partial Ocean View”
“Kitchenette” vs “Full Kitchen”
“Pet-Friendly” vs “Pets Allowed with Fee”
“Fireplace” vs “Electric Heater”
Rule:
If a guest could misunderstand it → rewrite it.
Step 4: Rates + Promotions (1 minute)
Nothing breaks trust faster than pricing inconsistencies.
Check:
Expired specials
Seasonal rate drift
Mismatched taxes/fees
OTA vs website discrepancies
If it’s old → delete it.
If it doesn’t match → fix it.
Using a channel manager?
Confirm which fields sync automatically and which must be updated manually.
🟡 Tighten These Next (Clarity Wins)
Step 5: Description + Tone Alignment (2 minutes)
Descriptions must match in accuracy and personality.
AI Micro-Prompt (optional):
“Where is this inconsistent with my OTA listing? Rewrite it in a warm, clear tone.”
Rule:
If unclear → simplify.
If inconsistent → correct.
If confusing → replace.
Step 6: Policy Match (1 minute)
Small mismatches → big guest issues.
Match exactly:
Cancellation policy
Check-in/out times
Pet rules
Deposits
House rules
Required taxes or local disclosures
Rule:
Policies must match exactly. Not almost.
🟢 The Quick Polish (Worth the Minute)
Step 7: Review Scan (1 minute)
Search for friction flags:
“Didn’t match photos”
“Different from listing”
“Not what we expected”
“Confusing”
These reviews point directly to inconsistencies.
Fix the source — not the guest.
Lock It In (Your Source of Truth)
Step 8: Update Your Master Listing Document (30 seconds)
Your single place to track:
Room names
Amenities
Photos
Descriptions
Rates
Policies
Promotions
Keep a simple change log to track what was updated, when, and where.
This prevents drift and keeps everything aligned month after month.
Optional: 30-Second AI Consistency Sweep
Copy/paste your website listing text + OTA listing text into ChatGPT, Claude or your favorite AI.
Use this:
“Compare these listings. Highlight every inconsistency and rewrite them so they match in language, amenities, tone, and clarity.”
Fast. Simple. No overthinking.
What This Fix Delivers (In Days, Not Months)
More guest confidence
Fewer “just checking…” messages
Higher direct booking conversion
Fewer mismatch complaints
A cleaner digital footprint
A property that looks trustworthy everywhere
Track these three numbers before and after this workflow:
direct bookings
“just checking…” messages
mismatch complaints
They shift fast when everything matches.
This Is What Great Operators Do
Great operators don’t wait for inconsistencies to show up in reviews.
They remove friction before guests ever feel it.
You’re one of them now.