🌿 What to Post This Spring (and What to Offer Guests)

Stay visible, stay booked—seasonal strategy made simple.

Spring’s a reset button for travelers—and for your marketing. Guest behavior changes with the weather, and your content should shift with it.

Seasonality affects every hotel and vacation rental. we’re digging into how to make seasonality your secret strength—without overthinking it. From short-form videos to local collabs, this one’s packed with practical ideas you can start using today.

✨ In This Edition:

✅ Why seasonality matters more than you think

✅ Easy ways to refresh your content this spring

✅ Quick-win promo tips and partner ideas

✅ Spring social media strategies that don’t feel forced

✅ AI prompt to help you plan seasonal content

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🛎️ Make Seasonality Work for You

Every property feels the impact of seasonal trends—but not everyone uses them to their advantage. Here's a simple way to flip the script so spring (and every season after) brings more guests your way.

📌 Why Seasonality Matters

Guests want different things throughout the year—your messaging should match:

• Summer: fun, family, festivals

• Fall: cozy escapes, wine nights, foliage

• Winter: warmth, spas, ski trips

• Spring: energy, events, wellness weekends

Seasonality isn’t a problem to solve—it’s a rhythm to follow.

📊 Tools to Understand Guest Trends

Google Analytics

• Tracks website traffic patterns by season

• Reveals top sources—email, social, search

• Helps tailor content based on guest behavior

Google Trends

• Shows what travelers are searching in your region

• Uncovers seasonal keywords and content ideas

• Helps time your promos for better results

➡️ Example: Notice more spring traffic from Instagram? Focus your content there—think weekend packages, sunny visuals, and Reels of outdoor spaces.

🛠️ Seasonal Moves That Make a Difference

Plan for Peaks and Valleys

• Busy season → Highlight upgrades and experiences

• Slower months → Emphasize peace, flexibility, and value

Highlight Seasonal Services

• Spring: Garden brunches, local events, bike rentals

• Summer: BBQ nights, beach perks, poolside packages

• Fall: Wine tastings, foliage tours, cozy nights in

• Winter: Indoor spa offers, fireplaces, ski add-ons

Feature Local Flavor

• Refresh menus with seasonal ingredients

• Host themed nights (taco Tuesdays, wine & cheese pairings)

• Partner with food bloggers or chefs for collabs

Tailor Campaigns by Season

• Summer = bold visuals and family fun

• Winter = soft lighting, warmth, relaxation

• Spring & Fall = staycations, couples’ retreats, cultural tours

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🤝 Work Smarter with Local Partners

• Bundle experiences with nearby attractions (tours, events, hikes)

• Promote each other through social posts and emails

• Offer discounts or perks for guests who book both

• Try simple loyalty swaps: “Show your [restaurant/spa] receipt, get a free drink”

💻 Go Digital: Content That Converts

Email Campaigns
Personal, low-cost, and high-converting

• “Locals-only Spring Getaway”

• “Book early—free brunch upgrade”

• “Easter Weekend: 2 Nights + Late Checkout”

Social Media

• Use seasonal hashtags like #SpringEscape or #[City]InBloom

• Share real moments: garden prep, sunny balconies, chef plating dishes

• Go live from events or behind-the-scenes spring setup

Your Website

• Refresh homepage visuals for spring

• Update event calendars and seasonal deals

• Use spring-related keywords to boost search visibility

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🌷 Spring Social Media Tips for Hotels

Spring energy = travel energy. If you’re not showing up online, you're missing the moment.

1. Let Guests Create for You

• Run a photo contest with a free night or dinner as a reward

• Set up “Instagrammable” corners—think floral walls, signs, or cozy nooks

• Use a seasonal hashtag like #SpringAt[HotelName]

• Repost guest content with credit—it builds trust fast

2. Short Videos > Static Posts

• Use Reels, TikToks, and Shorts to show what spring feels like at your place

• Highlight behind-the-scenes spring prep, new menus, or sunny spaces

• Keep it light, quick, and real—skip the polish

3. Partner with Influencers (Micro Wins Big)

• Micro-influencers (5k–50k followers) often bring better engagement

• Trade a stay for Reels, TikToks, or a short blog

• Think quirky, local, or family-friendly creators—not just lifestyle influencers

Remember the “hotel carpet dad”? Authentic > perfect

4. Turn Offers Into Stories

• Wrap promos into an experience, not just a number

• “Spring Escape Package” → garden breakfast, late checkout, local perks

• Use Instagram countdowns and create urgency without pressure

5. Make It Interactive

• Polls: “Which spring drink should we serve next?”

• Quizzes: “Pick your ideal spring stay—rustic or modern?”

• Q&As: “Ask us anything about spring in [City]”

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🤓 Prompt of the Week:

Create a Seasonal Marketing Guide for Your Property

Plan ahead, attract more guests, and make the most of every season—without the overwhelm.

✅ What You’ll Get from This Prompt

• A ready-to-use seasonal marketing guide

• Social video ideas and influencer tips

• Creative package and promo inspiration

• Ways to involve past and future guests

1. Use an AI:
ChatGPT by OpenAI: chat.openai.com
Gemini: gemini.google.com
Claude: claude.ai
Or your favorite AI.

2. Copy-and-Paste AI Prompt
Fill in the [brackets] below with your own property details for the best results.

Write a seasonal marketing guide for my [vacation rental / boutique hotel / property type] focused on [Season or Theme, e.g. Spring Travel, Holiday Getaways, or Shoulder Season Deals]. The guide should include practical strategies for [target audience, e.g. solo travelers, families, remote workers, couples]. Organize it into short, helpful sections with tips for:

- Short-form video content (e.g. Reels or TikToks)

- Working with micro-influencers or local creators

- Creating and promoting seasonal packages or experiences

- Encouraging and using guest-generated content

My property is located in [City or Region], and our ideal guest is [describe guest persona briefly—e.g. “remote workers looking for nature and fast Wi-Fi” or “families traveling with kids”].

Keep the tone friendly, helpful, and easy to follow. Use bullet points and bold key ideas. Make it relevant to [location] and [the season].

📈 What to Expect from This Prompt
When you paste this into your favorite AI and fill in your property’s details, you’ll get a draft of a seasonal marketing guide tailored to your goals. It will include content ideas, guest-focused promotions, and actionable tips you can refine and use right away—even if you're not a marketing pro. Consider it a creative jumpstart to help you plan and promote with more ease.

Reminder:

AI should help, not complicate. Always review suggestions to ensure they fit your property or brand tone, and guests' expectations.

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🪴 Final Thoughts

Seasonal marketing isn’t some mysterious art form. It’s just knowing when to swap snowflakes for daffodils—or daffodils for cozy fires—depending on where you are in the world. 😉

No need to overthink it. Post that video of your garden blooming or your fireplace crackling. Email a “locals-only” deal. Hang twinkle lights and call it a vibe.

Whatever season you’re in, it’s a chance to meet your guests where they are—mentally, emotionally, and geographically. 🍂🌸❄️☀️

Do one small thing this week that reflects your current season. Be the place they can picture themselves escaping to.

Your guests will notice. Your bookings will too.

Kay
Founder, Smart Pineapple

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