Travel isnât what it used to beâand thatâs not a bad thing.
The way people plan trips has changed. According to a report by Skeepers, 85% of travelers start planning online, and 82% say user-generated content influences their decisions. They trust what they seeâespecially when it comes from real people, not ads.
Thatâs why weâre so excited about the work our good friend Martin Rosenberg is doing with OverseasInfo.tv, the award-winning video review platform that helps properties and tour operators attract direct bookings through real, story-driven video.
Martin was recently invited by Esther Akinsola of Zippa Marketing to speak to her global community of travel and tour operators. The topic? How to use video reviews to increase trust, cut out third-party commissions, and reach guests in multiple languagesâall without burning out or breaking the bank.
In this episode of Zippaâs podcast, Martin shares:
Why video is the most powerful format for building guest trust
How Expediaâs new content-driven booking model has driven a 68% increase in conversionsâbut at a cost (10â30% in commissions)
Why OverseasInfo.tv is a smarter alternative:
Zero commission fees
Multi-language support
No distribution costs
One trip = countless pieces of content
Affordable annual pricing
Have a Listen:
âVideo is the most honest, scalable way to tell your storyâand get booked directly.â â Martin Rosenberg
Weâre proud to support Martin and always love cheering on friends of Smart Pineapple who are making a difference in hospitality.