Travel isn’t what it used to be—and that’s not a bad thing.
The way people plan trips has changed. According to a report by Skeepers, 85% of travelers start planning online, and 82% say user-generated content influences their decisions. They trust what they see—especially when it comes from real people, not ads.
That’s why we’re so excited about the work our good friend Martin Rosenberg is doing with OverseasInfo.tv, the award-winning video review platform that helps properties and tour operators attract direct bookings through real, story-driven video.
Martin was recently invited by Esther Akinsola of Zippa Marketing to speak to her global community of travel and tour operators. The topic? How to use video reviews to increase trust, cut out third-party commissions, and reach guests in multiple languages—all without burning out or breaking the bank.
In this episode of Zippa’s podcast, Martin shares:
Why video is the most powerful format for building guest trust
How Expedia’s new content-driven booking model has driven a 68% increase in conversions—but at a cost (10–30% in commissions)
Why OverseasInfo.tv is a smarter alternative:
Zero commission fees
Multi-language support
No distribution costs
One trip = countless pieces of content
Affordable annual pricing
Have a Listen:
“Video is the most honest, scalable way to tell your story—and get booked directly.” — Martin Rosenberg
We’re proud to support Martin and always love cheering on friends of Smart Pineapple who are making a difference in hospitality.